Tag Archives imrb survey on insurance loyalty

Six years since the annual loyalty survey by Kantar-IMRB was instituted, LIC has been dislodged from the top slot. After being the insurer that customers were most loyal to by a big lead over the rest, LIC has slipped to third position with SBI Life and ICICI Prudential jointly taking the number one spot according to Insurance India 2017. Interestingly,…

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