You rush out of your house, breakfast half eaten. You balance the newspaper in one hand and the laptop in another as you travel to work. You have planned your day to the minute, and your way to the promotion. You practice your gratitude speech for when your department head acknowledges your contribution to the team. However, your planning rests on the assumption of ‘ceteris paribus’, that all other things will stay the same.

But life always has surprises in store. You may find yourself in an unplanned situation sometimes. You never know how this fast paced lifestyle may have an unplanned visitor like a critical illness knocking at your doorstep.

Heart attacks kill one person every 33 seconds in India, and the numbers for cancer, lung, liver and kidney diseases are equally alarming1. Modern lifestyles coupled with unhealthy habits have definitely made us prone to major illnesses like cancer, heart attack and many more which were earlier considered rare and one-off. The bitter truth is that we seldom realize that these diseases don’t just spring up, they are an outcome of years of stress and neglect on our part towards the early warning signs our body gives us.

Is there something we can do to prevent the increase in critical illnesses? The good news is that there is a way, and that too an easy one. All it needs is paying a little attention to the subtle signs your body is giving about its health. These are signs you receive every single day, all you need to do is listen!  For e.g. A chronic cough may be indicative of a lung problem3 or the unexplained lump in the breast may be a warning of breast cancer6. A nagging pain in the lower back may be hinting at a growing cancer11.  We tend to ignore these everyday signs, but they are your body’s way of telling you – there is a deeper issue. It is your body’s way of saying that something is wrong, and it would be wise not to ignore it. Listen to your body. Act early. Be prepared. Protect yourself.

With a family, career, and an entire life ahead of you, it is important to take charge of your health. You can win the battle against critical illnesses by identifying these signs at the right time. You can act early by going for a health check-up or visiting a doctor and finally, planning well for the finances by investing in affordable critical illness plans.

Ignoring early signs because of a casual attitude or other priorities can cost you in the long run. Do remember, It’s not nothing!

The best way to watch out for these signs is to get regular health check-ups and track your health. The earlier a disease is detected, the earlier it can be treated without causing much damage to your health.

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A public interest initiative by ICICI Prudential Life Insurance


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About The Author

ICICI Prudential Life Insurance Company Limited is one of the leading life insurance companies in India. We provide insurance plans & policies that include a range of products like term insurance, ULIPs, tax saving plans and pension & retirement plans.