To promote cashless transactions via digital payments, The Government of India has taken a series of initiatives like opening 25 crore Jan dhan accounts, launching Rupay cards and demonetization of high value notes etc. One of the most exciting incentives launched on December 25th, 2016 by NITI Aayog (Government of India) is the Lucky draw for digital payments under Lucky Grahak Yojana. . The last date to qualify for the lucky draw is April 13th, 2017.

In the Lucky Grahak Yojana scheme, any digital payments made by a consumer to a merchant between 08.11.2016 and 13.04.2017 through any Government issued digital modes mentioned below is eligible for the Lucky draw:

  1. RuPay Cards

                     Tip: ICICI Pru life accepts premium payments through Rupay Cards

  1. Unified Payment Interface (UPI)
  2. Unstructured Supplementary Service Data (USSD)
  3. Aadhar-Enabled Payment Systems

The customer to merchant payment amount should not be less than 50 Rs or more than 3000 Rs for these digital payments.

What you can win under Lucky Grahak Yojana?

Mega Prizes (result will be declared on 14.04.2017)

  1. Rs 1 Crore
  2. 50 Lakh
  3. 25 Lakh

Daily/Weekly Prizes:

  1. Daily: 15000 people will get Rs 1000/- for 100 days
  2. Weekly: 7000+ with maximum price of Rs 1 Lakh

Here’s how you can make digital payment with ICICI Pru life and stand a chance to win:

Step 1 : Select a plan from ICICI Prudential Life Insurance ( Click here to see our Tax Savings  Plans)

Step 2: Fill up the application form

Step 3: On the payment page, make you premium payment using Rupay card.

Step 4: After complete payment, note down the transaction ID of Rupay (From premium acknowledgement receipts)

Note: The customer to merchant payment amount should not be less than Rs. 50/- or more than Rs. 3000/- for these digital payments


How to check if you have won a prize under Lucky Grahak Yojana?

You can check if you have won a prize in two ways:

  1. With your registered mobile number
  2. With your transaction ID
    • If your registered mobile number verification fails
    • Enter your transaction ID and transaction date
    • Submit

Know more about Lucky Grahak Yojana: visit or Click here 

Know more about ICICI Pruential Life Insurance Plans: Click here 

Know more about winners under Lucy draw scheme: Click here 


*The lucky draw contest is promoted under Lucky Grahak Yojana of Government of India. Please read the terms and conditions of the scheme before participating in the contest. The winners will be selected by Government of India and ICICI Prudential Life Insurance Company Limited has no direct/indirect role with regards to the initiative/ selection of winner in any possible manner. For any concern with regards to the Lucky draw contest, you are requested to approach the appropriate authority under the Lucky Grahak Yojana of the Government. L/II/1714/2016-17

About The Author

ICICI Prudential Life Insurance Company Limited is one of the leading life insurance companies in India. We provide insurance plans & policies that include a range of products like term insurance, ULIPs, tax saving plans and pension & retirement plans.