Our families are our biggest legacy. Everything we do is because of our family. When it comes to protecting them, every individual is a super-hero. This is why more number of people are buying term life insurance plans so that their families can get the shield of a high cover at an affordable price. Be it your wife/husband, children or other nominees, life insurance plans take care of your family’s varied financial needs when you are not around. How long would you like to protect your family? Your answer would be the maximum possible time. Well, there is a way to protect them for one of the longest periods of time: 99 years. Yes. A coverage period of 99 years ensures that your near and dear ones are always protected. Here, we explain how to do it.

99 years protection

If you knew you could protect your family’s financial future with a single step, would you do it? Most of us would say yes. By buying a term insurance plan, you ensure that you get life cover at affordable premiums and for the desired term. With a plan like ICICI Pru iProtect Smart, you have the option to get whole life cover till age 99. With a coverage period that extends till age 99, you are giving your family the biggest possible shield. For example, if you are 35 years old, the policy covering you till 99 years will give you 64 years of protection. The 64 year period will be your policy term. If you regularly pay your premium, any unfortunate event, like death, will never derail your family’s financial security. Your son’s education, daughter’s marriage and wife’s old age health needs would all be taken care of even if you are no longer around. A term plan ensures your family’s future is always in good hands. You can of course select a lower policy term. Typically, one should buy a term cover that covers till retirement. By that time, your child will be an adult and working, your existing financial liabilities will have been repaid or close to being over, and the number of dependents would have greatly reduced (could be even zero). 

Adequate cover

Merely taking adequate cover is not enough. With inflation causing a rise in expenses, the term plan should provide a sufficient sum assured if God forbid something happens to you. Many policyholders choose a Rs 1 crore life cover. The number of zeroes you add to the sum assured figure should have proper reasoning.

Ideally, one should take a life cover of about 10-15 times their annual income. For instance, if your annual income is Rs 10 lakh, the minimum amount should be Rs 1 crore and a Rs 1.5 crore policy should be ideal. In case of your unfortunate and untimely death during the next few years, every extra rupee paid out to your family will go a long way in helping them cope with any financial loss that they fear.

Critical illness

A term life insurance plan ensures basic financial security for your beloved family. To ring-fence against other risks like critical illness, the protection shield needs to be widened. What if unfortunately the policyholder gets diagnosed with something as serious as cancer? A critical illness like cancer is not just emotionally draining, but a financial burden too. A critical illness affects not just the person suffering from the disease, but also their family. So, what happens then? Plans like ICICI Pru iProtect Smart offer optional health cover for 34 critical illnesses^. This means even when the policyholder is alive, the family can receive a claim payout on the first diagnosis of any of the covered 34 critical illnesses. ~No hospital bills are required.

Critical illnesses can strike at any moment. Usually, good term plans come with optional critical illness cover till 75 years of age. The premium under the critical illness benefit remains the same throughout the policy term. In this way, you can ensure wider protection for you and your loved ones. Once the claim for critical illness is paid out, the life insurance cover minus the critical illness cover stays in force. Your premium is reduced too under such a situation.

Accidental death benefit**

Smart people know that risks may not be reduced, but the impact can be lowered. Road and train accidents can be controlled but the financial effects can be mitigated by adding accidental death benefit. Good term plans will let you add an accidental cover of your choice during the purchase or, even after purchase. For instance, if you buy a Rs 1 crore ICICI Pru iProtect Smart policy with an accidental death benefit of Rs 1 crore, your nominee will get double the amount up to Rs 2 crore in case of death due to an unfortunate life-taking accident. Don’t worry even if the accident is not the cause of death your family would still get the Rs 1 crore life cover as the sum assured if death happens due to non-accident related reasons.

Conclusion – Would you do something that will protect your family? Nobody would say ‘no’. Still, when it comes to shielding your family from all sorts of financial exigencies, people often think twice. With term insurance and important add-ons providing a simple way to protect your life and family’s future for as long as 99 years, you know what you need to do. Buy ICICI Pru iProtect Smart today.


^Critical Illness Benefit is optional and available under Life and Health and All in One options. This benefit is payable, on first occurrence of any of the 34 illnesses covered. The CI Benefit, is accelerated and not an additional benefit which means the policy will continue with the Death Benefit reduced by the extent of the CI Benefit paid. The future premiums payable under the policy will reduce proportionately. If CI Benefit paid is equal to the Death Benefit, the policy will terminate on payment of the CI Benefit. To know more in detail about CI Benefit, terms & conditions governing it, kindly refer to sales brochure. Critical Illness benefit is available till age of 75.

~For no hospital bills: “Only doctor’s certificate confirming diagnosis needs to be submitted. The benefit is payable only on the fulfillment of the definition of the diagnosed critical illness”

**Accidental death benefit: Accidental Death benefit is up to 2 Crores. Accidental Death Benefit is available in Life Plus and All in One options. Accidental Death Benefit is only applicable up to age of 80.

ICICI Prudential Life Insurance Co. Ltd. Registered Address: ICICI PruLife Towers, 1089, Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025. IRDAI Regn No. 105. CIN: L66010MH2000PLC127837. For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding the sale. Trade Logo displayed above belongs to ICICI Bank Ltd & Prudential IP services Ltd and used by ICICI Prudential Life Insurance Company Ltd under license. To unsubscribe, click here. ICICI Pru iProtect Smart UIN 105N151V04 Advt No:- L/II/3607/2018-19

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